Do you have a Brand?

Possibly you have a product. Or a service to offer. But does it qualify to be a brand? Problem is...

Does Advertising Work?

A million dollar question. No body had the answers. Yet, barring Anita Roddick, and may be closer home Shehnaz Hussain...

Can we isolate social media from total advertising?

Today there seems to be a feeling that limiting advertising to social media is an easy and cost effective and...